Date: Juneโฏ27,โฏ2025
By: Sayu
๐งธ 1. The Headlines: “Meet Labubu โ The Tiny Doll Behind a Billion-Dollar Boom!”
At the heart of this viral phenomenon is Wang Ning, the 38-year-old founder of Pop Mart, who has just made it to the list of Chinaโs top 10 richest people ๐จ๐ณ๐ฐ.
As of June 2025, his net worth stands at a staggering $22.7 billion, all thanks to one wide-eyed, wild-haired little toy โ Labubu. ๐งโโ๏ธ๐
๐ 2. In a Nutshell
1๏ธโฃ Labubu is a quirky, collectible doll from Chinaโs Pop Mart, now gaining global popularity. ๐โจ
2๏ธโฃ Pop Martโs shares have jumped over 500% in the past year ๐๐ฅ
3๏ธโฃ Wang Ning, Pop Martโs CEO, is now worth $22.7 billion ๐ผ๐ค
๐พ 3. A Tiny Toy Taking Over the World
With big eyes, messy hair, and a toothy smile, Labubu is winning hearts (and wallets) worldwide.
What started as a simple character from a picture book has now become a pop culture icon, a collectorโs dream, and the mascot of a billion-dollar empire. ๐ซ๐งธ๐ธ

๐ 4. From Book Character to Blind Box Superstar
Originally created by artist Kasing Lung, Labubu appeared in the 2015 picture book โThe Monsters Trilogyโ, inspired by Nordic mythology โ๏ธ๐.
Labubu officially joined Pop Martโs blind box toy line in 2019, offering mystery collectibles where fans never know whatโs inside until they unbox. ๐๐
๐ฌ โItโs the thrill of surprise that hooked millennials and Gen Z.โ
From TikTok unboxings to collector forums, Labubu has exploded in popularity. ๐๐ฅ
Celebrities like BLACKPINKโs Lisa, Rihanna, and Dua Lipa have even been spotted with the doll โ making it the “Birkin bag” of toys ๐โจ
๐น 5. Pop Martโs Meteoric Rise
Pop Mart was founded in 2010 by Wang Ning as a small shop selling comics and phone covers in Beijing. ๐ฑ๐
After noticing the rise of designer toys, Wang pivoted the brand โ and that decision changed everything. ๐ฏ
โ
First came the Molly dolls
๐ Then came Labubu, and the brand soared.
The company went public on the Hong Kong Stock Exchange in 2020. Since then:
๐ Shares have surged over 500% in a year
๐ต Valuation has tripled to HKD $270 (US $34.40)
๐ Stores now span Asia and global shipping markets
๐๏ธ Pop Mart is now compared to fashion and luxury giants for its cult-like fanbase
๐ 6. Wang Ning: From Entrepreneur to Billionaire
“Wang Ning isnโt just a businessman โ heโs the visionary behind a toy empire.”
At only 38 years old, he has entered the league of Chinaโs wealthiest, with a net worth of $22.7 billion as of June 2025.
๐ง Wang recognized the potential of combining art, emotion, and exclusivity in toy design.
His success shows how a niche collectible can become a cultural movement โ and a luxury status symbol.

โค๏ธ 7. Why Everyone Wants Labubu
Labubuโs charm goes beyond cute features:
๐ Its origin in Nordic-inspired stories adds depth
๐ง It’s designed as a mischievous but well-meaning elf-like creature
๐จ Produced in countless limited and seasonal editions
๐ฅ But what really drives obsession are the ultra-rare โsecretโ editions
โข Only a 1 in 72 chance of getting one in a blind box
โข These fetch thousands of dollars on resale markets ๐ธ๐
โข Some even sell for six-figure sums online! ๐ฑ๐ฆ
๐งต Labubu even made an appearance at Paris Fashion Week, solidifying its role in fashion and lifestyle culture ๐โจ
๐ง 8. A Toy That’s Not Just a Toy
Labubu is more than plastic โ itโs a phenomenon.
It has sparked:
๐๏ธ Long queues outside stores
๐ฒ Social media trends and unboxings
๐ A new category of luxury collectibles
๐ A shift in how the world views toys
๐งญ Final Take
“Labubu isnโt just a doll. Itโs a symbol of art, culture, surprise, and status โ all packed into a tiny toy with a big personality.” ๐งโโ๏ธ๐๏ธ
With Pop Martโs soaring valuation, global expansion, and Wang Ningโs billionaire success, one thing is clear:
This bug-eyed figure has blurred the lines between childhood joy and adult luxury. ๐ผ๐๐
In todayโs world of fast trends and emotional branding, Labubu proves that small things can lead to massive impact.
๐ Whether you’re a collector, fashionista, or investor โ keep your eye on the box. Labubu might just be inside. ๐๐งธ๐